The 'sister perfume' to Purr will be unveiled in December.
By James Montgomery
Katy Perry
Photo: C. Flanigan/ FilmMagic
Given that she lovingly refers to her fans as "Katycats," and that her first foray into the fragrance market was called "Purr," it shouldn't come as a surprise that Katy Perry has decided on another feline-centric name for her second perfume: "Meow."
Perry announced the new scent Wednesday (October 12) on Twitter, calling it the "bestie" to Purr and promising that Meow will be "very sweet & inspired by that magical place, CANDYFORNIA!"
So, will it smell like cotton candy and sun-tan lotion? On Tuesday, Perry asked her 'Cats to predict the name of the fragrance, with 10 winners receiving the perfume and one lucky fan receiving an invite to the Meow launch event, set for December. As it turns out, a whole lot of folks seemed to guess correctly — though we did like some of the incorrect guesses, like "Catnip," "Furrytail" and, uh, "Pussy Power."
"Some of you guessed my sister perfume right!" she wrote. "I can't wait to reveal her, she is so sweet!"
Meow follows on the heels of Perry's successful Purr fragrance, which she debuted in July, wearing cat ears to the launch party in Toronto. Earlier, she had pulses pounding when she slipped into a body-hugging catsuit and posed provocatively with a giant pink ball of yarn in promotional ads for the perfume.
Perhaps Perry will use her upcoming video, for new single "The One That Got Away," as a platform to give fans a sneak peek at the packaging for the fragrance.
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