Bieber's 30-second spot will debut one week before his 3-D movie's Valentine's Day weekend opening.
By Jocelyn Vena
Justin Bieber in "Justin Bieber: Never Say Never"
Photo: Paramount Pictures
Who says that young girls don't care about Super Bowl Sunday? This year there's a big reason for tweens, teens and non-football fans to get in on the action. According to The Hollywood Reporter, a new spot for Justin Bieber's "Never Say Never" 3-D flick will run during the super special post-Super Bowl episode of "Glee."
The 30-second commercial is set to air during the February 6 episode of the hit Fox comedy. The film opens one week later, on Valentine's Day weekend. THR further reports that the ad will be shown during "Glee" and not the Super Bowl proper since the film's target demographic is more likely to tune in to the musical TV show than the big game.
This is not the first time Bieber has teamed up with a major sporting event to support a release. During Game 3 of last year's World Series, the teen pop star debuted a mini-music video for the unplugged version of his song "Never Say Never" to promote his acoustic album, My Worlds Acoustic.
Bieber's flick isn't the only movie taking advantage of the Super Bowl's massive viewership. Several blockbusters will air commercials on Fox sometime during the evening, whether it's preshow, during the game or, in Bieber's case, postshow. It reportedly costs about $3 million for 30 seconds of airtime on the big night.
Variety reports that the movies "Transformers: Dark of the Moon," "Super 8," "Thor," "Captain America: The First Avenger," "Pirates of the Caribbean: On Stranger Tides," "Cowboys and Aliens," "Priest," "Kung Fu Panda 2," "Just Go With It," "Battle: Los Angeles," "Limitless," "Rango" and "The Eagle" all will have commercials broadcast during Super Bowl Sunday.
Do you plan to tune in to "Glee" after the Super Bowl to watch Justin's "Never Say Never" spot? Tell us in the comments.
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