Black Eyed Peas' name accidentally ended up on band's Breakthrough Video VMA.
By James Montgomery
The Black Keys' incorrectly labeled 2010 VMA
Photo: The Black Keys
You might not have been aware of it — considering the award wasn't handed out during the telecast — but the Black Keys' "Tighten Up" won Breakthrough Video at the 2010 MTV Video Music Awards, besting the likes of Coldplay, Dan Black and the Gorillaz.
Or, at least that's what the Keys thought. Because last week, when they actually received their Moonman, it wasn't their name on the trophy; it was the Black Eyed Peas', who apparently won Breakthrough Video without even being nominated in the category.
Confused — or, at least, amused by the whole situation — the Black Keys posted a pic of the award on their website, adding that they were "super proud of Fergie." Drummer Patrick Carney even joked on Twitter that he was "gonna get like 300 bucks for [the trophy] on eBay."
Obviously, there was a screwup at the printers (unless the Peas have a song called "Tighten Up" that we're not aware of), and so, on Monday (October 18), a spokesperson for MTV released a statement apologizing for the mistake and promised that Carney and guitarist/vocalist Dan Auerbach would be getting their actual VMA trophies very soon.
"MTV sincerely regrets the clerical error that resulted in The Black Keys receiving the wrong VMA awards," the statement read. "We are happy to report new trophies reflecting The Black Keys' win are currently in development and they should receive them shortly. Lastly, we thank The Black Keys for their considerable patience and understanding regarding this matter."
A spokesperson for the Black Keys did not respond to MTV News' request for comment on the matter by press time. The guys seem to have already put the matter behind them, turning their attention to a "Black Keys Look-A-Like" contest.
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